Sell your own house image

The Numbers Tell The Story:
It's Time For A Change

Homeowners Are Demanding A Better Way To Sell.
Are Realtors Really Necessary Anymore?
 
The Game Has Changed

The "game" I'm referring to is the home selling game and, boy, has it changed! In the last two decades in the U.S., we had an unprecendented run of appreciating home values. Nothing like that had ever happened before.

During the same period, we experienced a tidal wave of technological changes that has absolutely altered the way we live. Nothing like that had ever happened before either!

The Competition Is Red Hot!

These two monumental forces created a perfect storm in the house selling industry. Realtors were not ready for the impact it has had.

First, the housing bubble burst, leading to a glut of houses on the market and lower sale prices. Buyers gained the upper hand. Sellers found themselves competing in an intensely competitive market. And they weren't too happy with the results they were getting.

Realtors have had no answer.

Technology Has Changed The Way Houses Are Sold

Second, technology has had a major impact on the house selling industry, especially realtors.

Revolutionary advances in communication and information technology have changed the way houses are bought and sold. There are multiple listing databases, property websites and social networks, and all kinds of house selling information available 24/7. The list goes on and on, and it continues to change, faster and faster.

Once again, realtors have been behind the curve in using technology to help homeowners. But home buyers and sellers have rapidly adapted to using technology to help themselves.


A revolution in communication and information technology has dramatically changed home selling.
A revolution in communication and information technology has dramatically changed home selling.

As extensive as the changes have been, the house selling industry hasn't been affected as much as some. How about the travel industry? It wasn't too long ago that if you wanted to plan a vacation or business trip, you pretty much had to go through a travel agent. Soon, up sprang Expedia, Travelocity and Orbitz. Now, I can't even imagine using a travel agent.


Homeowners can break free from the ties that have bound them to realtors and their way of selling houses.
Homeowners can break free from the ties that have bound them to realtors and their way of selling houses.

Middleman? What Middleman?

The same thing has happened in industry after industry. We can do just about anything without the need of a live person.

You can see where I'm going with this. The time has come that we don't need realtors either. No, we don't have an Expedia of house selling yet. But I think we will soon enough. And in the meantime, all the tools are there for us to bypass the middleman and sell our own houses.

I want you to be very clear about what I'm about to say.

When I talk about "selling" your own house, I don't mean just scraping by, spending a ton of time and saving a few thousand on realtors' fees. I'm talking about selling faster and easier than if you used a realtor, and for lots and lots of extra money. To me, that's worth it.

The New Home Selling Formula:
Technology + The Basics + Support = Succe$$

Is technology really the answer to selling your house? No, it isn't. It has been a game-changer, but we need some other things too. And this is S-OOO important. When selling a house, there are things you must do that aren't flashy. They're easy to do, but not that interesting. These are "the basics". They're things that people who sell houses professionally have always known.

Proper staging is a low-tech tactic that's a real moneymaker.
Proper staging is a low-tech tactic that's a real moneymaker.

Take for example what to do before you start marketing your house. It's very important to know what you should repair or discard around your house, whether you should paint, and how to stage for the best effect. So much money is made or lost at this stage. 

Yes, you have to invest a little time and money. But the return on investment, both in a higher sale price and in the time it takes to sell (time is money too!), is tremendous. Not to mention the reduced stress.

These are the "old school" tactics that have been proven over and over.

When marketing your house, do you know how important it is to do things like letting your friends and neighbors know personally that you are selling? (They'll help you a lot more if you actually ask them, rather than just assuming they know by the "for sale" sign on the lawn.) How about posting and giving out flyers in the few blocks around your home?

These low-tech activities have been shown to work big-time.

Now, when you combine this "classic" selling knowledge with advanced "Web 2.0" technology, then you've got something that can do some truly amazing things, when you do it right.

By the way, "Web 2.0" is just how the media describes the latest ways to use technology on the internet. What I'm interested in is what it helps me DO. When I'm selling my houses, "Web 2.0" empowers me to have access to information I need, to market my houses, and to communicate with buyers. And all I need is a computer and an internet connection!

Believe me, I'm not a tech geek. If you've ever shopped online or sent email, you can use "Web 2.0" to your great advantage.

Using this 1-2 punch of technology and "the basics" right means that you need to know what to do and how to do it. What tools to use and which actions give you the most bang for the buck. And you need to do these things consistently, not just dabble at it.

Finally, I know that information alone can not replace the human touch. I haven't forgotten how important it is to be able to get answers when you have questions.

It's just as important to be able to share information and experience with other home sellers. Home selling in this country is a solo activity. There's no pool of collective wisdom and insight you can dip into. You have to rely on your realtor. That's a shame. 

There are many times when sellers could share, learn and profit from other sellers. And technology has made this easy. In the new home selling formula, personalized and community support is big. It's every bit as important as selling tactics and technology.  


It's people, not just information, that makes for success.
It's people, not just information, that makes for success.

When you do all this, you have a formula for success that can NOT be beaten!

Your reward will be a higher profit and an easier sale, with less time on the market and less stress. I love what this formula has done for my life!

FSBO 2, Realtors 0

I've talked about low-tech activities and high-tech tools and how each is vitally important to a really profitable sale. This is a very important point.

You see, realtors almost universally don't do low-tech activities well. Posting flyers and rearranging furniture are not what they consider high-level jobs. They would rather not get involved. But you, as the owner, have a personal stake in this. It's easier for you to do too. You're right in the house and it's your neighborhood. Really, these are jobs better suited for you to do.

In the same way, while some realtors use high-tech tools like property websites and virtual staging, they don't do it often or consistently. You the owner, on the other hand, can do high-tech better once you know how. You're focused on one house that you know better than anyone - it's your house. And don't you think your motivation will be higher too?

Keep these things in mind while you're mailing in rebates, shopping rates for insurance or loans, and driving out of your way to get cheaper gas. Think about all the time and effort you're spending to save... how much money? Then think about the value you're getting from a realtor. Is a realtor really worth it?

What Is "FSBO 2.0"?

The terms "FSBO" and "for sale by owner" have a bad connotation among many homeowners. Kind of like flying coach when everyone else is flying first class. (Can't afford to do it right, huh?) Maybe it's that realtors have been telling us for years that we just can't sell our own homes successfully.

Well, it's time to let go of that little inferiority complex. Success is the best revenge.

I have found that selling my homes myself works much better than using realtors. Of course, I can say that only because I'm selling my way - the "FSBO 2.0" way.

Using "FSBO 2.0" means selling like this.
"FSBO 2.0" selling

We homeowners are at a historic point in time.
We have been empowered. "FSBO 2.0" is proof that we no longer need the services of a realtor.

We can do what realtors do.
And we can do it better.

Using a realtor means selling like this.
Realtor selling

"FSBO 2.0" is total realtor replacement (only better!).

  • It's the home selling system for ALL homeowners. 
  • It's the combination of "old school" selling knowledge and the latest selling technology.
  • It's personalized guidance and help from a nationwide community of home sellers. 
  • It's the professional trade secrets of real estate investors.
  • It's your secret weapon in the ultra-competitive game of home selling.
  • It puts the reward for selling where it belongs - in your hands. (YESSS! smiley)

 

 Who Am I To Be Telling You All This?


By now, you might be at least a little bit skeptical. After all, I've been making some pretty bold statements. So, let me tell you about my qualifications. 

My name is Deane Alban and as a successful real estate investor, I've sold more houses in a year than an average homeowner may sell in a couple of lifetimes. That's not to boast, but to show you that I've had a good deal of experience in selling houses.

I've had agents sell my houses and I've used the usual "for sale by owner" methods too.

When the market was great, these methods worked fine. But when the market headed south, well... you can guess what happened.

The more I thought about why this should be, the more it puzzled me. My realtors worked hard (when I was using realtors) and so did I (when I was selling FSBO).

But it didn't matter how hard we worked. I was either underselling (getting less profit than I wanted) or not selling my houses at all. 

 

Deane Alban - Creator of "The Truth About FSBO"
Deane Alban
Creator of The Truth About FSBO


Finally I thought: If a selling system is good, it should work well when the market's bad, and fantastic when it's good. Otherwise, it's not a very good system.

I realized my problem - it wasn't lack of effort, it was the system I was using! It was just underpowered.

A-ha!

From then on, things improved. I began endless rounds of research and trial and error to create a better system for myself. Over many months, I fine-tuned a system that sold houses faster, easier, and a lot more profitably.

I kind of surprised myself! I had actually created a new way to sell houses that produced great results like clockwork.


SHOW ME THE MONEY:
Here's The Bottom Line

What do you think of first - and last - when you're selling your home? Yes, it's money.

Most important is your net profit. As the saying goes, "It's not what you make, it's what you keep."

Let me show you how this plays out. Imagine selling two identical houses. Each has a maximum value of $210,000 and a $160,000 mortgage. One is sold by a realtor and another by you (the owner) using "FSBO 2.0". There is no buyer's agent in the FSBO sale.

Historically, a realtor sale gives up an average 5% to concessions, for a net profit of $23,500.

REALTOR SALE
Net profit $23,500

Shows the net profit from a Realtor Sale

In contrast, with "FSBO 2.0" you know exactly what to do to ask for and get top dollar. You know how to handle staging, marketing, negotiations, concessions, post-inspection repairs, closing costs, and more. You sell your house for 100% of its value and a net profit of $45,350. 

 "FSBO 2.0" OWNER SALE
  Net profit $45,350 

Shows the net profit from a "FSBO 2.0" Owner Sale

Your net profit is $21,850 more than a realtor sale!

And this is still almost $10,000 more than you would have made if you had hired a realtor AND paid commissions for both her and the buyer's agent.
That's the "FSBO 2.0" difference!

That's quite a chunk! Isn't that worth a little of your time? This is your hard-earned equity I'm talking about here. It's right there in your house. You just need the right selling system to pry it out and put it back in its rightful place - in your pocket.


The Best Way To Beat Your Competition Is Here Now

The only way to get the results I've shown here is to use a "FSBO 2.0" system. (Really!) And the only one I know is the one I've created called The Truth About FSBO - Complete Selling System.

It's the best way to beat the intense competition I call "Home Selling Today".

You look like a winner! Go on, click that button and learn more about The Truth About FSBO!

       Learn about the first "FSBO 2.0" home selling system  

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